Jenny Craig is Part of the Nestle Sea Change
, Posted in: Jenny Craig, Author: admin (July 29, 2011)
The Nestle Corporation is world famous for its collection of chocolate bars and products. A favorite of children and adults alike, Nestle has grown into and multinational conglomerate. Among its holdings is the successful weight loss company Jenny Craig, founded by Jenny and Sydney Craig in an effort to provide weight loss relief for men and women.
With the recent backlash towards trans-fat, high-fructose corn syrup and junk food and the effects these products have on the obesity of Americans producers and manufacturers like Nestle have scrambled to put together healthy alternatives to their products along with expanding their portfolios to include other avenues of profit and public relations.
By purchasing the company and creating a division within the larger operation, aptly named Nestle Nutrition, the corporation is making strides to at least appear as though it is committed to helping the population of this country better understand the dangers of obesity as a lifestyle. The jenny craig business savvy move by the corporation shows the reality of the sea change in today’s nutritional thinking.